Print advertising will still be in demand in the future.

With more than 10,000 publications, Germany has the highest density of newspapers and magazines in the world and every year 130 new titles are added. The most important publications include popular and specialist magazines, daily newspapers and advertising journals.

Currently the market volume of industrial commercial print production, including commercial heatset web offset and publication gravure printing, exceeds EUR 5 billion per year, of which around 25% is attributable to the advertising segment.

And despite competition from electronic media, we will benefit from the fact that, according to industry experts, the advertising print segment will continue to be robust in future on account of its high effectiveness.